The key to selling well during the holidays season is to plan early. Generate buzz to start attracting business at least a month in advance. So, here are 10 tips to help you get started.
Create a welcoming atmosphere in your physical and virtual store with holiday-themed decorations and inventory. If your store has items geared to children, make the environment kid-friendly.
Host an open house, now. That’s right, start planning and have it done by mid-November. The sooner the better, this way you can layout products and services for the holidays allowing customers a sneak peek of what you will provide.
Create themed promotions each day or once a week for a product or service that you put on your website, social media, email newsletters and other marketing collateral.
Prepare for those customers conducting product research while they are shopping at your store. Many people are using their mobile phones to compare prices with online merchants. The environment you create may win over these customers along with instant gratification suggests Jennie Wong of the Charlotte Observer. Provide customers with a good return policy and give away a gift with the purchase.
Build excitement for the holiday season sales and new products by engaging your target audience on your social media accounts. Remember, this is a place to build long-term relationships with your target audience. So, send out holiday-themed images and content and create events, such as a private sales party.
Boost your email marketing campaign. Describe how your business is preparing for the holidays. Talk about your new products, upcoming sales and industry happenings.
Don’t forget about gift certificates. These sales can carry over to the new year. They create convenient gift options. Sometimes people will spend more than the value of the certificate, shares the Small Business Administration (SBA).
Also, build awareness about your business by participating in community holiday events and charities by volunteering your services, equipment and space, the SBA suggests.
Tablets are providing marketers the ability to reach out to richer prospects and create more engagement experiences with pictures and videos, Direct Marketing News reports. So, use tablets to create excitement by sending out Black Friday notices and capture prospects with email lists, Dana Todd of Performics advised in the article “Have yourself a mobile little Christmas.”
Generate a QR code that links to your website or links to a special landing page that provides special discounts, featured products and services, store hours and upcoming promotions.
So try these tips, and let us know how your business is preparing.
Image courtesy of Simon Howden/FreeDigitalPhoto.net