Using clients versus customers

I have noticed how some people developing business communications struggle with word relationships, such as the use of clients versus customers.

Many people make the mistake of using the word customers and clients interchangeably as if they are synonyms, but this is not the case. A client is a person who uses a professional service while customer is a buyer of products and merchandise from a business that’s not necessarily an individual or group of professionals.

The differences in their relationships are subtle, but either way a business patron is investing their time in the business and this creates an opportunity to develop a long-term relationship.

One thought on “Using clients versus customers

  1. This is such a deep blog! What can I say, youve hit the nail appropriate on the head! You even added some videos to create it appear so much more real. Youve got an excellent way of communicating with the reader, an excellent way of producing me feel like what you have to say is just as crucial to me as it really is to you. Keep it up!

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