Business, Marketing, Small business

Establish your business as a thought-leader

ID-10092332While surfing the Internet, do you ever come across a company website and wonder whether it’s a credible business? When you are looking for services or products you want to make sure the place where you get them is a real legitimate business.  In addition, you may want a well-established business; one that is reputable within its industry. This way you can feel comfortable anticipating that the quality of the product or service will be good.

Establishing your business as a thought-leader within your industry is a way for it to become well-known and respected.   Thought-leaders introduce new and innovative ideas and many times provide insightful perspectives.  These ideas are presented or shared through an example, a logical argument, a statement of fact via demonstration or an emotional appeal, according to the article” Thought leadership: a radical departure from traditional, positional leadership,” in the publication Management Decision.

Businesses that have established themselves as thought-leaders often are the ultimate, “go-to” resource within their industry and for their customers. This alone demonstrates their authority. Arriving at this level of a leadership, though, includes having strong foresight.

The role of a thought-leader has several tasks and they are not limited to the following:

  • seeing the challenges your customers face and the potential issues within your industry before and as they arise; then addressing them on various platforms
  • locating and finding best practices for industry insiders and customers
  • seeking out opportunities to collaborate and share different perspectives that will create more solutions for your customers whether developing professional conferences, a committee within your industry’s top organization or a taskforce
  • adopting new technologies
  • introducing or practicing new techniques
  • specializing in your niche
  • showcasing your expertise through speaking engagements, blogs, books and offering classes
  • making discoveries through brainstorming sessions, debates and even through trial and error
  • identifying or defining how the company will be known within its industry

When executives are accessible to customers appealing to their needs and sharing their wisdom, some customers feel at ease with company, yet thought- leadership is not exclusive to C-level executives. It can be practiced among employees as well. However, enthusiastic employs who believe in the mission of the business make great members of your thought leadership team.

This type of leadership is ubiquitous. Thought-leaders work inside the company to develop the company culture and business environment, and thought- leaders work outside the business to help it become known.

As a thought-leader, you are connecting with an audience providing new ideas for people to digest, process and possibly implement. You are also providing a glimpse of the inner-workings of your business, its values and its fortitude. You are also defining the company’s brand.

Image courtesy of nattavt/FreeDigitalPhotos.net

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