When you think of a corporation what comes to mind? Well depending on how well the company has marketed its product, brand or logo you may have that logo in mind, but if you were giving the name of an unfamiliar business and to asked visualize it what would you think about?
I don’t know about you but what tends to come to my mind is a skyscraper or a concrete building with lots of windows residing in a corporate park. It’s somewhat of a bland image but that’s what comes to mind.
Well, blogging provides you a more cost-effective way to help people develop an image you would want people to have for your company. Blogging gives your company a face. Yes a face. It does this by making your business appear more human.
How you might ask? Well you can begin drawing the face by choosing the way you talk to the customers. Blogs spark conversations so you want to write the way you speak, and not the dull corporate language, such as a lot of technical terms, jargons and adverbs. Give the blog energy by showing your passion for the product, service and the business. Express your passion through your words.
Begin to draw the face by the determining the tone and the way you plan to use to address the audience. Your tone shows the way you express yourself. Corporate speak is often dry and will likely turn people away. Keep people interested by figuring out how you want them to feel after they’ve visited. Below are a few suggestions, find out which of these apply to your business:
- a blog with zest and vibrant?
- a blog that’s candid and frank?
- a blog that’s humorous?
- a blog that’s family-friendly ?
Once you’ve gotten an idea of the tone your content will help to complete your drawing and will give the blog a personality.