The lower a brand’s Edge Rank value the less updates are seen by consumers. Brands that score well tend to offer more media-rich content.
Here are three ways to boost your Edge Rank score and online presence.
1. Make your posts more visual. Use photos and videos to help explain your content. They are a quick way to get people’s attention because it catches the customer’s eye. For instance, instead of writing lengthy posts, post a picture that links to an article or website. Find unique photos related to your industry and put a caption beside them.
2. Consider the time of day when posting content. Aim for times when people are most active on Facebook, such as mid-afternoon, evenings and weekends.
3. Keep content interesting, short and fresh. Keep updates consistent. Some brands have themes for certain days of the week. Add deals and discounts to your posts to lure customers and prospects and consider Facebook sponsored promotions. Ask questions to encourage engagement, and use fill-in-the-blanks to get people thinking. For instance, if you work in the food industry, try something like:
“My favorite food is _______,”
“Tonight, I am looking forward to having ___________for dinner.”
You can find out how to boost your page rank by going to edgerankcheck.com.