Business, Business writing, Marketing, Small business

Excel with Business Blogging: Niche Blog



A blog can solidify your connection with your clients. It can establish your reputation and credibility. Browse the blogosphere and you’ll find several blogs covering various topics. However, you’ll likely come across blogs abandoned or rarely updated compared those that are active and frequently updated with fresh content.

The overwhelming amount of blogs may intimidate you as you begin to create your own blog. It may appear that every topic has been addressed more than once. However, don’t let it discourage you. Your unique approach on a topic and passion will bring you success.

Begin your niche blog

The more specific your niche the more likely you’ll build traffic because the content isn’t commonly discussed; and, for some visitors, it’s like finding a rare gem. Your unique approach encourages readers to keep coming back for more.

People often visit your site in their spare time; therefore, the niche and content needs to be appealing to continue to draw traffic. Here are some ways to help define your content, create a theme and make your blog unique.

  • Describe your topic in detail. Leave no stone unturned by discussing all of its components.
  • Compare and contrast your topic with other subjects
  • Uncover the origins of your topic and explain its history, evolution and events that influenced it and what it has influenced.
  • Discuss how others have approached the topic and argue for and against it.
  • Find out how the topic has been applied to provide solutions to challenging problems.

Evaluate your blog posts

Sometimes it’s difficult to come up with a structure for a blog post. Begin with a draft or an outline that answers the questions:

  • Who?
  • What?
  • When?
  • Where?
  • Why?
  • How?

Get creative

Elevate your creativity and keep eyeballs glued to your content with writing prompts. A writing prompt maybe a single word, short phrase, paragraph or picture that encourages an idea to help you write and it helps encourage your creativity. Here are some examples:

  • It was the beginning of spring
  • The meteorite flashed across the sky
  • The joyous glint in her eyes

Websites like can give you more prompts to help fuel your creativity. It’s possible to create your own writing prompts by using headlines from the news, a phrase from a conversation you heard or from inspirational quotes.

Learn more about this topic and content marketing with the courses “Excel with Business Blogging” and “Create Your Brand Narrative Bank on Content.”

Image Courtesy of  Boykung/

Business, Business writing, Career, Marketing, Small business

*New* Business Blog Series: Excel with Business Blogging

Many of you have asked me how to develop your own blog, so I created a new course on Udemy called: Excel With Business Blogging. I am also going to submit a blog post each week discussing ways for you to develop your own blog and to improve your blog post.

First, here’s more information about the course:


Do you want to create deeper relationships with your customers to build brand loyalty?


This course offers an effective way to IMPROVE YOUR BLOGGING ACTIVITIES via a STEP-BY-STEP PROCESS


The Excel with Business Blogging course PROVIDES you with:

  • AN OVERVIEW OF BUSINESS BLOGGING: Learn how blogging gives your brand a personality
  • CRITICAL WRITING TECHNIQUES: Find out how to get creative with your content.
  • BLOGGING GUIDE: This guide acts as textbook for the course.  It provides you with additional information and emphasizes important concepts.
  • CASES STUDIES: Discover effective methods from top business blogs.
  • A CONTENT PLAN: Create a plan that addresses timing, quality, topics, legal risks and policies.
  • AN EDITORIAL CALENDAR DEMO: We don’t just tell you about we arm you with the tools to set up your editorial content today.
  • TEMPLATES: You’ll receive templates for your editorial roadmap calendar, blogging policy, blogging privacy policy and blogging comment policy.




J. Nemetvaraga writes:  “Great course!” I found Brigitte’s approach in presenting this course absolutely spot on; because the lecture material had been presented in a way that it was easy to digest the information and more importantly to the point!”

L. Valderas writes: “Awesome”

Business, Marketing, Small business

Establish your business as a thought-leader

ID-10092332While surfing the Internet, do you ever come across a company website and wonder whether it’s a credible business? When you are looking for services or products you want to make sure the place where you get them is a real legitimate business.  In addition, you may want a well-established business; one that is reputable within its industry. This way you can feel comfortable anticipating that the quality of the product or service will be good.

Establishing your business as a thought-leader within your industry is a way for it to become well-known and respected.   Thought-leaders introduce new and innovative ideas and many times provide insightful perspectives.  These ideas are presented or shared through an example, a logical argument, a statement of fact via demonstration or an emotional appeal, according to the article” Thought leadership: a radical departure from traditional, positional leadership,” in the publication Management Decision.

Businesses that have established themselves as thought-leaders often are the ultimate, “go-to” resource within their industry and for their customers. This alone demonstrates their authority. Arriving at this level of a leadership, though, includes having strong foresight.

The role of a thought-leader has several tasks and they are not limited to the following:

  • seeing the challenges your customers face and the potential issues within your industry before and as they arise; then addressing them on various platforms
  • locating and finding best practices for industry insiders and customers
  • seeking out opportunities to collaborate and share different perspectives that will create more solutions for your customers whether developing professional conferences, a committee within your industry’s top organization or a taskforce
  • adopting new technologies
  • introducing or practicing new techniques
  • specializing in your niche
  • showcasing your expertise through speaking engagements, blogs, books and offering classes
  • making discoveries through brainstorming sessions, debates and even through trial and error
  • identifying or defining how the company will be known within its industry

When executives are accessible to customers appealing to their needs and sharing their wisdom, some customers feel at ease with company, yet thought- leadership is not exclusive to C-level executives. It can be practiced among employees as well. However, enthusiastic employs who believe in the mission of the business make great members of your thought leadership team.

This type of leadership is ubiquitous. Thought-leaders work inside the company to develop the company culture and business environment, and thought- leaders work outside the business to help it become known.

As a thought-leader, you are connecting with an audience providing new ideas for people to digest, process and possibly implement. You are also providing a glimpse of the inner-workings of your business, its values and its fortitude. You are also defining the company’s brand.

Image courtesy of nattavt/

Business, Business writing, Career, Small business

Build buzz and generate income by guest blogging

ID-10049737Guest Blogging is a great and inexpensive method to create buzz around your business and to promote new products. It involves writing a blog that is published on another blog site. The site that hosts your blog posts is one that’s related to your niche and has attracted a large audience.

Simply blogging on your own website has a list of benefits of its own, but this list expands when you are a guest blogger. Here’s why. Blogging builds your online reputation because you are joining a community of thought leaders, and when you respond to comments you are participating in the intellectual exchange of ideas and thoughts. This helps you build relationships within the blogosphere as well as people within your industry, and these communities can help build awareness about your topic and your business.  As a guest blogger, you are provided the opportunity to reach more people especially those within your target audience.  When you include a link back to your post, you increases traffic back to your blog or business website and this helps generate income.

Bloggers are known for being great networkers and this helps makes approaching them very easy; however, you will still need to practice the proper etiquette. First, start reviewing the blogs within your niche by either using Google Blog Search or Technocrati.  Once you found the blogs sites where you would like to contribute your post, show your appreciation for the content that already exist by leaving well-thought out comments and re-tweeting the post you liked.  Next, send a pitch explaining why and how the topic you would like to post on their blog will help their readers and boost their audience.  Many bloggers anticipate guest bloggers, and they will develop a set of guidelines for them. These are usually posted on their site. If see them, ask what rules you will need to adhere to as you write your post. Once the blog owners’ accepts your idea, write your blog posts, but also make sure to include your author bio and link back to the website you would like to promote.   Now that the post is up, don’t make the mistake of thinking all your work is done.  Unlike article writing for most print and online publications, you will need to follow your post and respond to the comments that are made.

Guest blogging is a great way to promote your blog site and your business. Always practice good blogging etiquette by letting others know about the blog posts on the host site, respond to comments made on your posts and invite the owner of the blog site who welcomed you the opportunity to contribute a post on your blog site.

Image courtesy of jscreationzs/

Business, Marketing, Small business

Showcase products and services this holiday season on your business blog

Have you ever noticed the recipes on the sides a soup cans or packaged foods?

I love them because the recipes show me another way to experience the food. They let me know what can be done, but they also get my creative juices flow.

I admit I may add some substitutions here and there, sometimes they work sometimes they don’t. My brother survived, so I think my experiments worked.

Anyway, if I had to choose between a food product with recipe on its packaging and one that doesn’t, I’ll likely lean towards the product with the recipe. It shows me how to use the product, and it lets me know I can utilize it in more ways than I originally thought.

That’s what a business blog can do.

A blog helps demonstrate how your services and products work. It can show people that your product or service can have other purposes or uses. It provides an opportunity to create conversations with your followers. It opens up a dialogue that builds a community among your clients and customers, loyalty and trust.

A business blog is virtual lab. It lets you see the experiments that have been done with a product or service. This ultimately enables you to expand and produce new items.

You can present these new items to your blog followers allowing them either to preview or to try out the new service or product. This way you will know how well it’s been received before presenting it to a larger market.

So how what ways have you used your business blog to present your products and services?

Learn how B.Y. Communications Worldwide can help you develop your blog. Visit

Photo Courtesy: Simon Howden/


Business, Small business

How community banks are helping small business and job growth

More community banks are getting federal approval to dole out funds to small businesses. The more funds disbursed to those business owners, the more opportunities for job growth.

Small businesses put roughly one-half of all Americans to work, according to the U.S. Treasury Department’s press statement, and they make up nearly 60 percent of gross job creation.

The Small Business Jobs Act approved nearly a year ago created s $30 billion Small Business Lending Fund.  This Fund gives community banks with assets less than $10 billion to help support small businesses. The Treasury invests in each of the banks by purchasing Tier 1-qualifying preferred stock or equivalents. So far, the Treasury has disbursed a total of $1.8 billion from the program to 130 banks.

The Treasury began approving applications for the nearly 900 community banks that applied in July out of the 7700 eligible community banks. The program sent out a total of $123 million in the first wave to six community banks. The program is set to expire September 27, which will mark the one year anniversary of the enactment of the Small Business Job Act.  Lawmakers and lobbying groups have been disturbed by the slow process and have urged Treasury officials to speed up the distribution of the funds. The Treasury claims it has to make sure the banks are good, and it expects to make more announcements in the coming weeks.

Photo credit: anankkml

Business, Small business

An agreement to end a business partnership

Economic recoveries spawn new businesses. These businesses mean new partnerships. The partnerships can be unpredictable, so make sure to agree how to handle situations that can lead to a breakup.

General partnerships involve more than one person as the owner. The partners are responsible for profits, losses and liabilities and are required to fill out legal documents.

If the partnership breaks up, the dissolution process becomes complex compared to sole proprietors because of all the assets, taxes and paperwork involved. On the other hand, sole proprietorships, those individuals responsible for their own businesses, are not a legal entity but are still accountable for profits and losses. Their dissolution process is simpler, especially when the owner dies because the business will no longer exist.

If you decide to become a business partner, address issues that can lead to partnership dissolution early to avoid conflicts later, such as the following:

  • a partner’s resignation,
  • a partner’s personal bankruptcy
  • an agreement for a partnership dissolution set at certain date
  • unlawful practices
  • a partner is found legally incompetent or incapable
  • a court finding a partner’s arguments concerning the operation a detriment to the business’ success

However, all of the drama developed from misunderstandings and disputes over whether or not and how the business should continue can be eliminated by forming a partnership dissolution agreement. Templates for these agreements can be found at online sites such as  Here are a few steps the legal document preparation services company suggests taking during the breakup.

  • Ensure duties of all the partners are performed before signing the dissolution agreement.
  • Determine how the dissolution will affect contracts, leases and loan agreements
  • Make sure local, state and federal tax agencies are informed
  • Investigate whether the agreement will need a witness or a notary
  • Go back to the original government agency you registered the business with and file a statement of dissolution, also known as a certificate of cancellation.

When deciding to form a business partnership, make sure you negotiate the continuation of the business and how it will advance, such as a sole proprietorship, and make sure the terms and the continuation of the business are clearly stated in the original partnership agreement.

Photo Credit: tungphotos