3 Ways to Boost Your Edge Rank Score

equationLearning your Edge Rank score is important because it lets you know how significant your Facebook page is to those who “like” it, and it helps you to increase its exposure.

The lower a brand’s Edge Rank value the less updates are seen by consumers. Brands that score well tend to offer more media-rich content.

Here are three ways to boost your Edge Rank  score and online presence.

1. Make your posts more visual. Use photos and videos to help explain your content. They are a  quick way to get people’s attention because it catches the customer’s eye. For instance, instead of writing lengthy posts, post a picture that links to an article or website. Find unique photos related to your industry and put a caption beside them.

2. Consider the time of day when posting content.  Aim for times when people are most active on Facebook, such as mid-afternoon, evenings and weekends.

3. Keep content interesting, short and fresh.  Keep updates consistent. Some brands have themes for certain days of the week. Add deals and discounts to your posts to lure customers and prospects and consider Facebook sponsored promotions.  Ask questions to encourage engagement, and use fill-in-the-blanks to get people thinking. For instance, if you work in the food industry, try something like:

“My favorite food is _______,”


“Tonight, I am looking forward to having ___________for dinner.”

You can find out how to boost your page rank by going to

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Understanding Edge Rank


Understanding Edge Rank

equationEdge Rank is an algorithm that determines the order of posts seen on a user’s Facebook news feed. It sifts out what it considers the most relevant information, so news feeds aren’t cluttered.

Consumers benefit from more interesting and engaging posts. Businesses, on the other hand, realize their fan base is not seeing everything it posts. In fact, only 16 percent of the posts from the brand’s page actually reach its fans, but taking a few actions can reach even more.

The Algorithm

EdgeRank Algorithm

First, let’s take a look at how the algorithm works. The algorithm seems complex in nature when you look at
it, but it’s essentially the sum of the activity that takes place on Facebook such as updates, comments, likes and shares.  Each activity, or edge, is assigned its own affinity, weight and time decay.

The affinity indicates how close a viewer is to the creator of the Facebook content. The metric assesses your interaction with posts.  Each activity has its own weight, so the metric looks at what’s uploaded and the increase or decrease of it. For instance, commenting is a more involved activity compared to a “like;” therefore, it’s considered more valuable. Last, each edge has a time decay.  As the edge or activity gets older, its time decay decreases in value; its reach is less.

Not too long ago, third party application developers, such as Hubspot and Hootsuite, had some issues with Facebook Edge Rank Checker. They believed that they were penalized. The  developers noticed that they were receiving fewer “likes” compared to a  person who manually puts in the content on the Facebook site. Facebook checked out the claims and announced that all the bugs were fixed. The founder of the Edge Rank Checker, Chad Wittman suggested in B2B the reason why some third-party developers received lower engagement is because they generated too much content and some of it the content wasn’t interesting.  Yet,  some experts have advised not overusing the third party applications on the Facebook platform and updating directly on Facebook.

Learn 3 Ways to Boost Your Edge Rank Score

Photo Credit: AJ Cann, Creative Commons BY-SA 2.0,  Grant Cochrane/