Capturing the customer’s voice is a value-added feature for a blog because it invites people to share their thoughts and ideas. A customer’s voice is captured in the comments that are made on the blog’s platform. Comments providing stories about how the customer uses your product or service are golden. They uncover new techniques, tricks and tips that can benefit your customers and help your research team, sales team, marketers and product developers. Most importantly, these stories can express the value of your offerings.
Customers are more prone to share their thoughts about a business’ products and services when they have developed a relationship. Remember, how you respond to a customer’s comments on your blog speaks volumes about your business. The response can encourage more interaction and more valuable information. Typically, the more ongoing the interaction, the more the business learns its customer’s needs and wants and the more comfortable the customer feels sharing the information.
The relationship you create with your customers can instill confidence that their voice will be heard. Research has shown that the customer’s voice can predict customer retention. It’s positively linked to behavioral intentions that increase future purchases. It can generate favorable word of mouth, and it influences other customer’s willingness to engage in marketing research initiatives, such as surveys that can help with the evaluation of advertising campaigns and insight on unfulfilled customer needs.
The positive interactions you have with your customers via conversations occurring in your comment section can help heighten the comfort level customers have toward your business.
Learn more about this topic and content marketing with the courses “Excel with Business Blogging” and “Create Your Brand Narrative Bank on Content.”
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Many of you have asked me how to develop your own blog, so I created a new course on Udemy called: Excel With Business Blogging. I am also going to submit a blog post each week discussing ways for you to develop your own blog and to improve your blog post.
First, here’s more information about the course:
Are you ready to CONNECT WITH YOUR AUDIENCE and FULFILL YOUR BUSINESS GOALS?
Do you want to create deeper relationships with your customers to build brand loyalty?
You can in EXCEL WITH BUSINESS BLOGGING.
This course offers an effective way to IMPROVE YOUR BLOGGING ACTIVITIES via a STEP-BY-STEP PROCESS
You’ll FIND OUT WHY BLOGGING IS THE BEST MARKETING TOOL for your business, LEARN HOW TO PRODUCE COMPELLING CONTENT for your blog posts and DEVELOP THE SKILLS TO WRITE FOR AN ONLINE AUDIENCE.
The Excel with Business Blogging course PROVIDES you with:
- AN OVERVIEW OF BUSINESS BLOGGING: Learn how blogging gives your brand a personality
- CRITICAL WRITING TECHNIQUES: Find out how to get creative with your content.
- BLOGGING GUIDE: This guide acts as textbook for the course. It provides you with additional information and emphasizes important concepts.
- CASES STUDIES: Discover effective methods from top business blogs.
- A CONTENT PLAN: Create a plan that addresses timing, quality, topics, legal risks and policies.
- AN EDITORIAL CALENDAR DEMO: We don’t just tell you about we arm you with the tools to set up your editorial content today.
IT’S EVERYTHING YOU NEED TO KNOW ABOUT BUSINESS BLOGGING AND THE TOOLS YOU NEED TO GET STARTED …
DON’T MISS OUT ON THIS OPPORTUNITY START TODAY. TAKE 50% OFF WITH THIS COUPON CODE: ITSWRTN50
J. Nemetvaraga writes: “Great course!” I found Brigitte’s approach in presenting this course absolutely spot on; because the lecture material had been presented in a way that it was easy to digest the information and more importantly to the point!”
L. Valderas writes: “Awesome”
Many businesses rushed in to join the new blogging phenomenon.
They lacked a plan and over time abandoned the venture.
One reason was they underestimated the time commitment. A business blog needs to have fresh material and this means frequent updates. The way the audience is addressed takes time to shape.
Each post gives clues of your audiences’ interest. Audiences aren’t built overnight and their trust isn’t easily attained.
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Did you ever keep a diary? Or, maybe you jotted your thoughts down on paper?
Well, whenever I took a long vacation, such as a trip overseas, I would keep a daily journal of the events, such as where I would go, the people I met and my thoughts about the experience.
Have you read an article and sent someone an email describing your thoughts on the topic, maybe a brief paragraph or two, and then suggest the person read the article as well and tell you what they thought?
Well, doing these activities—keeping a diary, randomly jotting down your thoughts and sending that article to a friend or colleague– is similar to keeping a blog.
A blog is an online diary or journal. Entries are dated in chronological order and posted on the Internet. Blogs allow people to express their thoughts and opinions on whatever topic they like, but the topics are usually focused on a specific subject that the blogger is generally passionate about. They allow other people who either stumble upon or have been directed to the blog to comment or join in on the dialogue.
Blogging isn’t a relatively new innovation here. Many people have kept chronicles of their daily lives and activities. This goes all the way back to when man carved on the walls of caves and tombs. In fact, author Dan Burstein, co-author of Blog! How the Newest Media Revolution is Changing politics, Business and Culture suggests when you look back in history and find the great scholars and thinkers, such as Leonardo Di Vinci. You’ve found the bloggers of that era.
The word “blog” as we know it today originate in the late 1990s. That’s when it was first known as “weblog.” Blogging has since been used as a freedom of expression to share ideas. It has given people a voice within their culture and a captivated audiences–both small and large.
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Have you noticed the difference between a business a blog and a personal blog?
Most personal blogs are a display of thoughts and opinions, but when you come across a business blog you get a whole lot more.
Think of a business blog as a communication powerhouse.
Business blogs talk about upcoming events, new employees, employee successes, new products and services, the companies operations, its hiring practices and even customers can have the opportunity to share their experiences and thoughts.
Since these blogs are packed with so much information, they become a business record.
So, it’s important to save and store your blog posts in the event they are needed for legal regulatory and business management purposes.
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