Business, Business writing, Career, Marketing, Small business

*New* Business Blog Series: Excel with Business Blogging

Many of you have asked me how to develop your own blog, so I created a new course on Udemy called: Excel With Business Blogging. I am also going to submit a blog post each week discussing ways for you to develop your own blog and to improve your blog post.

First, here’s more information about the course:

Are you ready to CONNECT WITH YOUR AUDIENCE and FULFILL YOUR BUSINESS GOALS?

Do you want to create deeper relationships with your customers to build brand loyalty?

You can in EXCEL WITH BUSINESS BLOGGING.

https://www.udemy.com/excel-at-business-blogging/

This course offers an effective way to IMPROVE YOUR BLOGGING ACTIVITIES via a STEP-BY-STEP PROCESS

You’ll FIND OUT WHY BLOGGING IS THE BEST MARKETING TOOL for your business, LEARN HOW TO PRODUCE COMPELLING CONTENT for your blog posts and DEVELOP THE SKILLS TO WRITE FOR AN ONLINE AUDIENCE.

The Excel with Business Blogging course PROVIDES you with:

  • AN OVERVIEW OF BUSINESS BLOGGING: Learn how blogging gives your brand a personality
  • CRITICAL WRITING TECHNIQUES: Find out how to get creative with your content.
  • BLOGGING GUIDE: This guide acts as textbook for the course.  It provides you with additional information and emphasizes important concepts.
  • CASES STUDIES: Discover effective methods from top business blogs.
  • A CONTENT PLAN: Create a plan that addresses timing, quality, topics, legal risks and policies.
  • AN EDITORIAL CALENDAR DEMO: We don’t just tell you about we arm you with the tools to set up your editorial content today.
  • TEMPLATES: You’ll receive templates for your editorial roadmap calendar, blogging policy, blogging privacy policy and blogging comment policy.

IT’S EVERYTHING YOU NEED TO KNOW ABOUT BUSINESS BLOGGING AND THE TOOLS YOU NEED TO GET STARTED …

DON’T MISS OUT ON THIS OPPORTUNITY START TODAY. TAKE 50% OFF WITH THIS COUPON CODE: ITSWRTN50

REVIEWS:

J. Nemetvaraga writes:  “Great course!” I found Brigitte’s approach in presenting this course absolutely spot on; because the lecture material had been presented in a way that it was easy to digest the information and more importantly to the point!”

L. Valderas writes: “Awesome”

Business writing, Career, Extra

Business Blog Series: 4 Tips for Using Blogs in Corporate Environments

Blogs present many opportunities for corporate environments.

  1. A blog can be a resource for different departments to share their stories.
  2. C- suite executives position themselves as opinion leaders with the use of blogs.
  3. Blogs are used as an avenue for super fans of products and services to share their love for the product.
  4. Encouraging guest bloggers to participate helps elevate the conversation on the site.
Business, Marketing, Small business

Establish your business as a thought-leader

ID-10092332While surfing the Internet, do you ever come across a company website and wonder whether it’s a credible business? When you are looking for services or products you want to make sure the place where you get them is a real legitimate business.  In addition, you may want a well-established business; one that is reputable within its industry. This way you can feel comfortable anticipating that the quality of the product or service will be good.

Establishing your business as a thought-leader within your industry is a way for it to become well-known and respected.   Thought-leaders introduce new and innovative ideas and many times provide insightful perspectives.  These ideas are presented or shared through an example, a logical argument, a statement of fact via demonstration or an emotional appeal, according to the article” Thought leadership: a radical departure from traditional, positional leadership,” in the publication Management Decision.

Businesses that have established themselves as thought-leaders often are the ultimate, “go-to” resource within their industry and for their customers. This alone demonstrates their authority. Arriving at this level of a leadership, though, includes having strong foresight.

The role of a thought-leader has several tasks and they are not limited to the following:

  • seeing the challenges your customers face and the potential issues within your industry before and as they arise; then addressing them on various platforms
  • locating and finding best practices for industry insiders and customers
  • seeking out opportunities to collaborate and share different perspectives that will create more solutions for your customers whether developing professional conferences, a committee within your industry’s top organization or a taskforce
  • adopting new technologies
  • introducing or practicing new techniques
  • specializing in your niche
  • showcasing your expertise through speaking engagements, blogs, books and offering classes
  • making discoveries through brainstorming sessions, debates and even through trial and error
  • identifying or defining how the company will be known within its industry

When executives are accessible to customers appealing to their needs and sharing their wisdom, some customers feel at ease with company, yet thought- leadership is not exclusive to C-level executives. It can be practiced among employees as well. However, enthusiastic employs who believe in the mission of the business make great members of your thought leadership team.

This type of leadership is ubiquitous. Thought-leaders work inside the company to develop the company culture and business environment, and thought- leaders work outside the business to help it become known.

As a thought-leader, you are connecting with an audience providing new ideas for people to digest, process and possibly implement. You are also providing a glimpse of the inner-workings of your business, its values and its fortitude. You are also defining the company’s brand.

Image courtesy of nattavt/FreeDigitalPhotos.net

Business

10 Budget-Friendly Ways to Boost Business during the Holidays

The key to selling well during the holidays season is to plan early. Generate buzz to start attracting business at least a month in advance. So, here are 10 tips to help you get started.

Create a welcoming atmosphere in your physical and virtual store with holiday-themed decorations and inventory. If your store has items geared to children, make the environment kid-friendly.

Host an open house, now. That’s right, start planning and have it done by mid-November. The sooner the better, this way you can layout products and services for the holidays allowing customers a sneak peek of what you will provide.

Create themed promotions each day or once a week for a product or service that you put on your website, social media, email newsletters and other marketing collateral.

Prepare for those customers conducting product research while they are shopping at your store. Many people are using their mobile phones to compare prices with online merchants. The environment you create may win over these customers along with instant gratification suggests Jennie Wong of the Charlotte Observer. Provide customers with a good return policy and give away a gift with the purchase.

Build excitement for the holiday season sales and new products by engaging your target audience on your social media accounts.  Remember, this is a place to build long-term relationships with your target audience. So, send out holiday-themed images and content and create events, such as a private sales party.

Boost your email marketing campaign.  Describe how your business is preparing for the holidays. Talk about your new products, upcoming sales and industry happenings.

Don’t forget about gift certificates. These sales can carry over to the new year. They create convenient gift options. Sometimes people will spend more than the value of the certificate, shares the Small Business Administration (SBA).

Also, build awareness about your business by participating in community holiday events and charities by volunteering your services, equipment and space, the SBA suggests.

Tablets are providing marketers the ability to reach out to richer prospects and create more engagement experiences with pictures and videos, Direct Marketing News reports. So, use tablets to create excitement by sending out Black Friday notices and capture prospects with email lists, Dana Todd of Performics advised in the article “Have yourself a mobile little Christmas.”

Generate a QR code that links to your website or links to a special landing page that provides special discounts, featured products and services, store hours and upcoming promotions.

So try these tips, and let us know how your business is preparing.

Image courtesy of Simon Howden/FreeDigitalPhoto.net