Many of you have asked me how to develop your own blog, so I created a new course on Udemy called: Excel With Business Blogging. I am also going to submit a blog post each week discussing ways for you to develop your own blog and to improve your blog post.
First, here’s more information about the course:
Are you ready to CONNECT WITH YOUR AUDIENCE and FULFILL YOUR BUSINESS GOALS?
Do you want to create deeper relationships with your customers to build brand loyalty?
You can in EXCEL WITH BUSINESS BLOGGING.
This course offers an effective way to IMPROVE YOUR BLOGGING ACTIVITIES via a STEP-BY-STEP PROCESS
You’ll FIND OUT WHY BLOGGING IS THE BEST MARKETING TOOL for your business, LEARN HOW TO PRODUCE COMPELLING CONTENT for your blog posts and DEVELOP THE SKILLS TO WRITE FOR AN ONLINE AUDIENCE.
The Excel with Business Blogging course PROVIDES you with:
- AN OVERVIEW OF BUSINESS BLOGGING: Learn how blogging gives your brand a personality
- CRITICAL WRITING TECHNIQUES: Find out how to get creative with your content.
- BLOGGING GUIDE: This guide acts as textbook for the course. It provides you with additional information and emphasizes important concepts.
- CASES STUDIES: Discover effective methods from top business blogs.
- A CONTENT PLAN: Create a plan that addresses timing, quality, topics, legal risks and policies.
- AN EDITORIAL CALENDAR DEMO: We don’t just tell you about we arm you with the tools to set up your editorial content today.
IT’S EVERYTHING YOU NEED TO KNOW ABOUT BUSINESS BLOGGING AND THE TOOLS YOU NEED TO GET STARTED …
DON’T MISS OUT ON THIS OPPORTUNITY START TODAY. TAKE 50% OFF WITH THIS COUPON CODE: ITSWRTN50
J. Nemetvaraga writes: “Great course!” I found Brigitte’s approach in presenting this course absolutely spot on; because the lecture material had been presented in a way that it was easy to digest the information and more importantly to the point!”
L. Valderas writes: “Awesome”
When you think of a corporation what comes to mind? Well depending on how well the company has marketed its product, brand or logo you may have that logo in mind, but if you were giving the name of an unfamiliar business and to asked visualize it what would you think about?
I don’t know about you but what tends to come to my mind is a skyscraper or a concrete building with lots of windows residing in a corporate park. It’s somewhat of a bland image but that’s what comes to mind.
Well, blogging provides you a more cost-effective way to help people develop an image you would want people to have for your company. Blogging gives your company a face. Yes a face. It does this by making your business appear more human.
How you might ask? Well you can begin drawing the face by choosing the way you talk to the customers. Blogs spark conversations so you want to write the way you speak, and not the dull corporate language, such as a lot of technical terms, jargons and adverbs. Give the blog energy by showing your passion for the product, service and the business. Express your passion through your words.
Begin to draw the face by the determining the tone and the way you plan to use to address the audience. Your tone shows the way you express yourself. Corporate speak is often dry and will likely turn people away. Keep people interested by figuring out how you want them to feel after they’ve visited. Below are a few suggestions, find out which of these apply to your business:
- a blog with zest and vibrant?
- a blog that’s candid and frank?
- a blog that’s humorous?
- a blog that’s family-friendly ?
Once you’ve gotten an idea of the tone your content will help to complete your drawing and will give the blog a personality.
Have you noticed the difference between a business a blog and a personal blog?
Most personal blogs are a display of thoughts and opinions, but when you come across a business blog you get a whole lot more.
Think of a business blog as a communication powerhouse.
Business blogs talk about upcoming events, new employees, employee successes, new products and services, the companies operations, its hiring practices and even customers can have the opportunity to share their experiences and thoughts.
Since these blogs are packed with so much information, they become a business record.
So, it’s important to save and store your blog posts in the event they are needed for legal regulatory and business management purposes.
Image courtesy of renjith krishnan at FreeDigitalPhotos.net
Guest Blogging is a great and inexpensive method to create buzz around your business and to promote new products. It involves writing a blog that is published on another blog site. The site that hosts your blog posts is one that’s related to your niche and has attracted a large audience.
Simply blogging on your own website has a list of benefits of its own, but this list expands when you are a guest blogger. Here’s why. Blogging builds your online reputation because you are joining a community of thought leaders, and when you respond to comments you are participating in the intellectual exchange of ideas and thoughts. This helps you build relationships within the blogosphere as well as people within your industry, and these communities can help build awareness about your topic and your business. As a guest blogger, you are provided the opportunity to reach more people especially those within your target audience. When you include a link back to your post, you increases traffic back to your blog or business website and this helps generate income.
Bloggers are known for being great networkers and this helps makes approaching them very easy; however, you will still need to practice the proper etiquette. First, start reviewing the blogs within your niche by either using Google Blog Search or Technocrati. Once you found the blogs sites where you would like to contribute your post, show your appreciation for the content that already exist by leaving well-thought out comments and re-tweeting the post you liked. Next, send a pitch explaining why and how the topic you would like to post on their blog will help their readers and boost their audience. Many bloggers anticipate guest bloggers, and they will develop a set of guidelines for them. These are usually posted on their site. If see them, ask what rules you will need to adhere to as you write your post. Once the blog owners’ accepts your idea, write your blog posts, but also make sure to include your author bio and link back to the website you would like to promote. Now that the post is up, don’t make the mistake of thinking all your work is done. Unlike article writing for most print and online publications, you will need to follow your post and respond to the comments that are made.
Guest blogging is a great way to promote your blog site and your business. Always practice good blogging etiquette by letting others know about the blog posts on the host site, respond to comments made on your posts and invite the owner of the blog site who welcomed you the opportunity to contribute a post on your blog site.
Image courtesy of jscreationzs/ FreeDigitalPhotos.net
Have you ever noticed the recipes on the sides a soup cans or packaged foods?
I love them because the recipes show me another way to experience the food. They let me know what can be done, but they also get my creative juices flow.
I admit I may add some substitutions here and there, sometimes they work sometimes they don’t. My brother survived, so I think my experiments worked.
Anyway, if I had to choose between a food product with recipe on its packaging and one that doesn’t, I’ll likely lean towards the product with the recipe. It shows me how to use the product, and it lets me know I can utilize it in more ways than I originally thought.
That’s what a business blog can do.
A blog helps demonstrate how your services and products work. It can show people that your product or service can have other purposes or uses. It provides an opportunity to create conversations with your followers. It opens up a dialogue that builds a community among your clients and customers, loyalty and trust.
A business blog is virtual lab. It lets you see the experiments that have been done with a product or service. This ultimately enables you to expand and produce new items.
You can present these new items to your blog followers allowing them either to preview or to try out the new service or product. This way you will know how well it’s been received before presenting it to a larger market.
So how what ways have you used your business blog to present your products and services?
Learn how B.Y. Communications Worldwide can help you develop your blog. Visit http://www.bycomworldwide.com.
Photo Courtesy: Simon Howden/FreeDigitalPhotos.net