Business, Business writing, Career, Marketing, Small business

*New* Business Blog Series: Excel with Business Blogging

Many of you have asked me how to develop your own blog, so I created a new course on Udemy called: Excel With Business Blogging. I am also going to submit a blog post each week discussing ways for you to develop your own blog and to improve your blog post.

First, here’s more information about the course:

Are you ready to CONNECT WITH YOUR AUDIENCE and FULFILL YOUR BUSINESS GOALS?

Do you want to create deeper relationships with your customers to build brand loyalty?

You can in EXCEL WITH BUSINESS BLOGGING.

https://www.udemy.com/excel-at-business-blogging/

This course offers an effective way to IMPROVE YOUR BLOGGING ACTIVITIES via a STEP-BY-STEP PROCESS

You’ll FIND OUT WHY BLOGGING IS THE BEST MARKETING TOOL for your business, LEARN HOW TO PRODUCE COMPELLING CONTENT for your blog posts and DEVELOP THE SKILLS TO WRITE FOR AN ONLINE AUDIENCE.

The Excel with Business Blogging course PROVIDES you with:

  • AN OVERVIEW OF BUSINESS BLOGGING: Learn how blogging gives your brand a personality
  • CRITICAL WRITING TECHNIQUES: Find out how to get creative with your content.
  • BLOGGING GUIDE: This guide acts as textbook for the course.  It provides you with additional information and emphasizes important concepts.
  • CASES STUDIES: Discover effective methods from top business blogs.
  • A CONTENT PLAN: Create a plan that addresses timing, quality, topics, legal risks and policies.
  • AN EDITORIAL CALENDAR DEMO: We don’t just tell you about we arm you with the tools to set up your editorial content today.
  • TEMPLATES: You’ll receive templates for your editorial roadmap calendar, blogging policy, blogging privacy policy and blogging comment policy.

IT’S EVERYTHING YOU NEED TO KNOW ABOUT BUSINESS BLOGGING AND THE TOOLS YOU NEED TO GET STARTED …

DON’T MISS OUT ON THIS OPPORTUNITY START TODAY. TAKE 50% OFF WITH THIS COUPON CODE: ITSWRTN50

REVIEWS:

J. Nemetvaraga writes:  “Great course!” I found Brigitte’s approach in presenting this course absolutely spot on; because the lecture material had been presented in a way that it was easy to digest the information and more importantly to the point!”

L. Valderas writes: “Awesome”

Business writing, Marketing

Keep Your Customers Wanting More: How to Engage Your Audience with an Effective Brand Story

open book-apeekatkarensworld.comBusinesses are changing the way they talk to you.  Have you noticed? Many of them have realized that their customers can develop and build their company with a single share on social media.

They’ve also learned not to talk at consumers. Instead, they are trying something new. They are bringing consumers along on their journey through the art of telling a story.

Finding ways to ‘entertain’

Remember the last time you were entertained by a brand?  TV advertisements, such as SuperBowl commercials, may come to mind.  However, many businesses are finding other ways to engage an audience. Building their customers’ experience, learning their customer segments, and talking less and listening more have become top priorities.

Businesses are providing consumers with more educational information and promoting this content on different platforms from email to social media. They are using stories as a way to help consumers escape their daily lives and enter their world.

The environment businesses create draws an appealing picture of their firm, and they are infusing emotional hooks into their narratives.  The narratives are consistent and visually appealing in order to create a connection. Several examples can be found in a recent survey by Aesop, a UK brand storytelling agency. They include Apple, Coca-Cola, McDonald’s, Heinz and IKEA.

Developing the story

Writing brand stories and presenting them as online content is something a few people are trained to do, points out Susan Gunelius in the Forbes article, “5 Secrets to Use Storytelling for Brand Marketing Success.” The teller of a story must understand the elements of a story. Many people make the assumption that a story only needs a beginning, middle and an end; however, good stories establish the setting, characters, conflict and resolution.

Well-told stories have the ability to build a following, especially when they give the audience some type of value, such as actionable items. Many businesses utilize different storytelling techniques.  For instance, The Guardian describes in its article, “Three steps to better storytelling for brands,” using myths to forge a shared identity that describes what people value, what they don’t and what they want for the future; and, casting the target audience as heroes by providing information that uplifts them.

Another method involves drawing attention to a social problem or issue. A business will align their mission with a cause that relates to their values.

Businesses have the opportunity to tell their story multiple ways and on many different platforms to give consumers numerous chances to interact with them on and offline.

Use the tools to help you create a good brand story. Take the course, “Create Your Business Narrative: Bank on Content.”

For a limited time only, save 50% off the regular price ($50)  with the coupon code: HALFOFF2013.  Click here to start creating an effective and engaging business narrative today.

Photo Courtesy: Creative Commons, apeakatkarensworld.com